Everyone who visits wants to stay.
Everyone who lives here never wants to leave.
Santa Barbara is one of the most beautiful cities in the country. Known as the American Riviera, it is as much a way of life as a place to live.
With the mountains at your back, and the shimmering Pacific Ocean at your feet, it is an incomparable setting. And, the Spanish-style architecture that has defined Santa Barbara since the early 1920's gives this American city a wonderful, old European ambiance, which attracts people from all over the world.
Santa Barbara offers world-class cultural venues and events, local and international festivals, first class dining and shopping and the energy of a university city.
From the spectacular ocean views on The Riviera to the leafy bridal paths and private beach in Hope Ranch, charming family neighborhood of San Roque to the Santa Ynez wine country, Santa Barbara is more than a place to live, it's an extraordinary way of life.